Sunday, February 16, 2020

Bilal Junejo Article English MA 15


Entertainment Changing Trends.
Bilal junejo
MA previous
Roll No 15
People love gossips its the biggest thing that keeps the entertainment industry going. Movies were never an art form they were entertainment it just evolved into an art form from there and its still evolving in different ways.
After the partition Lahore became the hub of cinemas in Pakistan but there was lack of funds to run the industry which paralysed our film industry. But after many hardships first Pakistani film was released "Teri Yaad" in 1948 after that many films were released which reached mediocre success then came "Do Ansoo" in 1950 Do Ansoo was the first film to reach silver jubilee status.
Then a golden era started of Pakistani film industry from 1956 many Indian artists came to Pakistan to work in Pakistani films. This period also saw the birth of Bengali and Sindhi cinema and added Karachi and Dhaka film centers in the country.
After that a period of great change started from 1967-1978 during this period Pakistan witnessed great downfall we lost East Pakistan "Jalte Suraj Ke Neche" was the last Urdu film from the Land of Golden Bengal Now Bangladesh. East Pakistan used to give 33% of the total investment in production.

Many Romantic songs became famous and still are evergreen songs like "Mujhe Dil Se Na Bhulana" "Bijli Bhari Hai Mere Ang Ang Mein" "Jab Koi Pyaar Se Bulaega" "Ko Ko Korina" "Aye Mausam Rangeela Suhane" "Chandni Raatain" and many more. But nowadays Pop music Remix and Rap songs have changed the whole situation of the songs even Coke Studio is one of the biggest change in the entertainment industry and its songs are trending not just only in Pakistan but in India as well these songs gives relaxation to our minds and ears.

Nowadays 3D entertainment animated movies are the biggest change and trending change in our entertainment industry. "RIO 1 and 2" " 3 Bahadurs" "Burqa Avengers" are the best examples of transformation in our industry and the biggest trending change in our industry.

Not only just movies our drama entertainment industry has also grown up on another level our dramas are being praised alot across the border. They are in love with our dramas and their OST (Opening Song Theme) their storyline has proved why they all are worth watching.
The modern drama industry has changed everything there are only two dramas of Pakistan whose last episode was shown in cinemas all over the country. One was "Pyarey Afzal" which still is a remarkable drama and it changed the myth that dramas can also be shown in cinemas. Then recently a blockbuster drama in the history of Pakistan came "Mere Pass Tum Ho" which broke all the records of the entertainment drama industry and its last episode was also shown in cinemas all over  Pakistan even in Dubai as well. Its OST and per episode got millions of views on social media and everyone was crazy about it from kids to elders and still everyone use to play its OST and sing it.

Nowadays social media has provided a platform to showcase your talent to everyone. Many talented singers actors comedians from masses are making their own Youtube channels and Facebook pages to entertain the viewers and to show their talent and they are earning alot from those pages and youtube channels. Many of them those who cant reach to some media giants now can easily be connected  with them by showing their talent. This was not possible in early times buy now social media has provided a platform to broadcast yourself and many people who used to work on social media are now big celebrities just like the beauty queen "Hania Amir"

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