Batch 2k20/MMC/32
( Video Review Assignment)
What and who control media
https://www.youtube.com/watch?v=SnJxyahhTDc&t=379s
The Media’ is an incredibly powerful way to send information and messages to specific groups of people, a particular society, or just about everyone on the planet.
Any organisation that controls mainstream media has incredible power over what people do and how they perceive and think about the world they live in.
The definition of media as defined in the Business Dictionary:
Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
surrounded by various forms of media just about wherever we go. From watching TV to travelling in our car, we will encounter some kind of message that someone wants us to take notice of.
If you were to think of the media you encounter during your average day, this could encompass TV, radio, internet, email, advertising posters/signs, and even messages in the workplace. A constant bombardment of messages, both conscious and subliminal, enters our brains in an average day.
We may think that we choose to ignore much of the information that enters our conscious mind, but every time we see or hear some form of media our brains register it. So, if we are exposed to something often enough, our subconscious will recognise the message
The message(s) from those who produce the media could be anything from a ‘public service’ announcement giving us some kind of advice (which may or may not be useful to us) through to telling how great some product is and that we should go and buy it.
Any organisation that controls mainstream media has incredible power over what people do and how they perceive and think about the world they live in.
The definition of media as defined in the Business Dictionary:
Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
surrounded by various forms of media just about wherever we go. From watching TV to travelling in our car, we will encounter some kind of message that someone wants us to take notice of.
If you were to think of the media you encounter during your average day, this could encompass TV, radio, internet, email, advertising posters/signs, and even messages in the workplace. A constant bombardment of messages, both conscious and subliminal, enters our brains in an average day.
We may think that we choose to ignore much of the information that enters our conscious mind, but every time we see or hear some form of media our brains register it. So, if we are exposed to something often enough, our subconscious will recognise the message
The message(s) from those who produce the media could be anything from a ‘public service’ announcement giving us some kind of advice (which may or may not be useful to us) through to telling how great some product is and that we should go and buy it.
How to write headlines
Too often the headline is the most neglected part of writing an article. People just gloss over it without taking much time to consider it. In their minds, it’s the cherry on top. No, friends; it’s not. The headline is the sundae.
I sometimes deliberate over titles for 30–60 minutes before settling on one that works. And I often go back and change them. This is what it takes to write a good headline.
Use numbers to give concrete takeaways
Use emotional objectives to describe your reader’s problem
Use unique rationale to demonstrate what the reader will get out of the article
Use what, why, how, or when
Make an audacious promise
1. Use numbers to give concrete takeaways
There’s a reason why so many copywriters use numbers in their headlines. It works.
Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. Look at the front-page article headlines. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline.
There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. That said, sometimes a really obscure number like 19 or 37 can catch people’s attention.
Warning: don’t overuse numbers or use them arbitrarily. If your article clearly has some key takeaways, adding a number to the headline can help make the takeaways more digestible. But if the article doesn’t, don’t force it.
2. Use emotional adjectives to describe your reader’s problem
Here are some examples:
Effortless
Painstaking
Fun
Free
Incredible
Essential
Absolute
Strange
4. Use what, why, how, or when
These are trigger words. I typically use “why” and “how” the most, because I’m often trying to persuade or enable someone. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.
I sometimes deliberate over titles for 30–60 minutes before settling on one that works. And I often go back and change them. This is what it takes to write a good headline.
Use numbers to give concrete takeaways
Use emotional objectives to describe your reader’s problem
Use unique rationale to demonstrate what the reader will get out of the article
Use what, why, how, or when
Make an audacious promise
1. Use numbers to give concrete takeaways
There’s a reason why so many copywriters use numbers in their headlines. It works.
Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. Look at the front-page article headlines. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline.
There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. That said, sometimes a really obscure number like 19 or 37 can catch people’s attention.
Warning: don’t overuse numbers or use them arbitrarily. If your article clearly has some key takeaways, adding a number to the headline can help make the takeaways more digestible. But if the article doesn’t, don’t force it.
2. Use emotional adjectives to describe your reader’s problem
Here are some examples:
Effortless
Painstaking
Fun
Free
Incredible
Essential
Absolute
Strange
4. Use what, why, how, or when
These are trigger words. I typically use “why” and “how” the most, because I’m often trying to persuade or enable someone. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.
Practical work carried under supervision of Sir Sohail Sangi
Department of Media and Communication studies University of Sindh, Jamshoro
#MehakUmrani, #SohailSangi,
